I always recommend blogging to any creative or entrepreneur who wants to grow their business, make money and attract their dream clients.
5 years ago when I started to blog, I had no clue that it’d be one of my favorite things to do each week. Blogging has helped me promote my work, build relationships, grow my expertise, find clarity, attract my dream clients and more.
Here are 10 reasons why you should blog:
1. To become a better writer
I’m slightly embarrassed at how terrible my writing was when I started blogging over 5 years ago. But as the years passed and my reasons for blogging and expertise grew, I found my voice and learned how to write better and better. Not because I was forced, but because practice made it better. Writing is communication so the better we can communicate the better our relationships, life and message will be. Writing is also a valuable asset for future endeavours like writing a book, letters and public speaking.
2. To gain confidence
Just like my skills for writing grew, my confidence did too. The more I shared my work, blogged about it, received comments and sales because of it, the more my confidence grew. I’ve learned that what I say here does matter and people listen.
3. To connect with others
Everyday someone new reads my blog and gets to know me a little more than before. And every once in a while one of those readers will reach out and either comment on the blog or email me. Sometimes it’s because they read something that really resonated with them, other times it’s to simply say hello. No matter the reason, blogging allows me to meet new people from all over the world, building relationships and community that gives me purpose and support.
4. To find your voice
Finding your voice is finding your take on things. It’s what makes you, you. For a long time I didn’t know how to write or how I wanted to sound or what I really wanted to write about. But over the years I discovered what topics are significant and meaningful to me and my opinions on them. This has helped me discover my writing style, why I wanted to write, who I am writing for and what exactly I wanted to write about.
5. To share yours and others work
My third blog was to share my work. But after a while, I got bored with just my own work and started interviewing other creatives and showcasing my favorite music and artists. This was a huge revelation for me because I thought I should only share my own work. But once I started sharing other creatives work, I connected more with people who inspired me, felt good because I knew I was helping them promote their work and ultimately it helped me build my brand and my voice by showcasing only the best artwork and music I loved. To this day I still love to share other creatives work.
6. To position yourself as an expert
Your blog is your zone, your platform, your classroom to share your expertise. Consider what you know how to do really well and what you love, then start sharing it on your blog. The more problems you solve for your readers, the more they’ll come back again and again. They will view you as an expert in that particular field and you will build your expertise the more you write about it. It’s a win, win.
7. To attract new clients
Your blog is like a magnet in the ever-growing community of experts and online resources. If you’re looking to attract your dream clients, then write about something they’re interested in or help them solve a challenge they’ve encountered. With the right tags, social-media shares and title, your blog posts will float to the top when your dream clients are searching for you.
8. To have documentation of your life
Today we live in a digital world and rarely take the time to write anything down on paper. This is something I personally would like to change about myself, but for now I’m grateful I have my blog to look back on. It has pictures I’ve longed lost and thoughts relevant to each moment in my life and business.
9. To find clarity around your thoughts and intentions
I have thousands of thoughts and ideas swarming through my head daily and find clarity by jotting them down on paper and writing about them here. Writing about my life, my business and the thoughts that shape it, allows me to think more intentionally about what I’m doing, why I’m doing it and if I like what I see.
10. To help and inspire others
Perhaps one of the most important reason why I blog is to help and inspire others like you. I’ve dug deep and discovered my mission is to help creatives envision, start and grow their ideas, expertise and businesses so they can make money doing what they love. I want readers to know they can come to me to find answers, solve their problems and find inspiration.